Nike SB was looking for a way to connect all of the America’s so we used the Pan-American Highway for a skate tour featuring SB’s best skaters. Paul Rodriguez, Luan Oliveira, Ishod Wair, Shane O’Neill, Youness Amrani, Theotis Beasley, Karsten Kleppan and Eric Koston skated for fans in San Paolo, Buenos Aires, Lima, Mexico City and LA. But how do you visually connect such different countries? We used money as the design inspiration for the Ruta Panamericana Tour.